Introduction

Much music is being uploaded to the well-known music streaming service Spotify. For musicians, learning how to advertise your music on Spotify will significantly increase the number of listeners who hear your music and the size of your fan base. Spotify is a digital streaming service that offers access to millions of songs and other works from artists worldwide. It also offers podcasts and videos.

   Users may also search through the music collections by criteria like artist, album, or genre, and they can build, edit, and share playlists, which is advantageous for musicians. You have a fantastic potential to profit from the well-known music streaming service if you are a musician. Over 200 million monthly active users, including 96 million paid customers, were using Spotify as of February 2019. 

You’ll have a better option of succeeding in your music career if you properly promote your songs and connect with a suitable audience on Spotify. Go online, register for a Spotify account, and identify as a musician. Because of this, people have been known to mislead Spotify users into thinking they are a particular musician. 

 Verification, sometimes known as the blue tick, lets followers and potential followers know that the account is real. That enables you to build relationships of trust and authenticity with your audience and that you are the real artist. The verification badge is uncommon and highly prized, and Spotify makes obtaining one as an artist simpler. You can automatically become verified by registering for Spotify for Artists. 

How does Spotify Ad Studio work?

Music creators can easily design and manage audio adverts for direct playback on Spotify using the self-serve advertising tool known as Ad Studio. The incredibly straightforward technology allows you to make an audio advertisement in less than 10 minutes, and the campaign budget requirement is only $250 (paid in your local currency). 

The steps for registering for Spotify Ad Studio

You can sign up for Spotify Ad Studio with your personal Spotify account. Still, we advise creating a new account with a business email so that every member of your artist project team can access the ad studio, build up campaigns, and monitor their effectiveness. 

Creating a Video Ad

If you submit Spotify Ad Studio the script for your advertisement, they will record it for you, which is a wonderful service they provide. As well as designing the artwork with the target audience in mind (does it scream LoFi? ), make sure your advertisement calls out your target audience within the first three seconds of the ad (you can’t mention other artists by name, but you may call out the genre, such as “LoFi lovers”). If you are facing so many issues while creating video ads on Spotify then talk to https://www.spotifyfame.com/ they will help you and they will run your ads.

Targeting

Instead of using a broad “spray & pray” approach, focus on a small audience to assist your advertising to be far more effective. By focusing on fewer, more enthusiastic listeners, you may get the proper people to hear your music and eventually turn them into devoted, lifelong supporters. 

  Consider who or what is in the center of your audience’s bullseye so that you can target them as fans or certain genres if you want to target fans, including a few musicians with larger listenerships who have a similar musical style to yours because genre targeting will typically result in a broader pool of prospective listeners than focusing on one artist’s fans. Utilize Facebook’s Audience Insights Tool to determine your target listeners’ age and gender by selecting the appropriate targeting options. 

When choosing the budget and targeting for your ad, please scroll down to the additional targeting box to include it. Targeting fans of other artists who could also enjoy your music is a great strategy if your advertisement’s objective is to increase the number of people who listen to your music. 

   Look to the area on your artist profile called “Fans Also Like,” which is driven by listening statistics and an algorithm. Data analysis indicates that You should achieve a greater listener conversion rate by using this information as a guide when deciding which fan bases to target. 

Reporting

It will send daily reports throughout your campaign via Spotify Ad Studio. With metrics such as Ads Served (total number of ads served), Clicks (number of clicks your ad received), CTR (the click-through rate of how many clicks your ad received compared to how many people heard your ad), Reach of Ads Served (the number of unique people who heard your ad), and Frequency of Ads Served (the number of times each person heard your ad). Tracking these data is crucial, but remember to keep an eye on your new followers. The song saves and playlist additions. These are what demonstrate the development of your artist project’s long-term brand. 

Keep an eye on the frequency.

You may check the average number of times each listener heard your ad in your reporting under the “frequency of ads served.” We discovered that the anticipated listener conversion rate rises as average frequency does as well. Sometimes it takes a few repetitions for your message and music to sink in with the audience! Look at your anticipated frequency close to the budget delivery likelihood meter during the budgeting and targeting stage of ad design. You can get an indication of the frequency at which your advertisement is likely to run. 

Focus on clarity and take your time.

Spotify audio advertisements have a maximum duration of 30 seconds. If you want to enhance the conversion rate of listeners, you should make an advertisement that lasts 30 seconds. We reason that a longer advertisement allows viewers more time to engage with it while it is playing. Be careful to state your name or band’s name correctly while generating your audio advertisement or crafting a script to use our voiceover tool. Often, fans will hear an advertisement and then look up that artist on Spotify. It will be difficult for listeners to locate you if they can’t recall or spell your name correctly. Use these suggestions to get your music recognized and promote the release of your next single or album.